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By the toolist.ai editors. Researched from Murf's own pages and hands-on tests published by others, not hands-on tested by toolist.ai. Updated October 6, 2026.

Murf review: pricing, features and what testers found

Murf is an AI voiceover studio and API that turns scripts into narration with word-by-word control of pitch, speed, pauses and emphasis, aimed at e-learning and business video. Paid plans start at $29 a month for 2 hours of speech.

Our take

Murf is built for directing a voiceover line by line: pitch, pauses and, on Business, emphasis can be set word by word, and it plugs into Canva and PowerPoint, which suits e-learning and corporate explainers. Its voices rank well below ElevenLabs' on the blind-vote leaderboard, voice cloning is Enterprise-only, and refunds are possible only within 24 hours. The free plan lets you try voices in the editor but not download audio.

Based on Murf's published plans and the hands-on tests linked below, not on a test of our own.

Good for

  • E-learning, training and corporate explainer voiceovers
  • Teams working in Canva or PowerPoint

Watch out for

  • Refunds only on request within 24 hours of purchase and before 10 minutes are generated; the pricing FAQ says payments are not refundable.
  • Voice cloning is an Enterprise add-on, not on self-serve plans.
  • The free plan cannot download audio.
  • Creator carries a personal commercial license; the business license starts on the Business plan.

What Murf does

Price

Free plan: 10 minutes of voice generation in total (not per month), with no downloads and no commercial rights.

PlanBilled monthlyBilled yearly, per monthIncludesPrice per minute of generated speech
Creator $29 $19 2 hours of voice generation a month (24 hours a year on yearly billing), all 200+ voices, unlimited downloads, Canva integration, personal commercial license $0.242
Business $99 $66 8 hours a month (96 a year on yearly billing), business license, emphasis and variability controls, PowerPoint and Google Slides $0.206
Enterprise not listed not listed Custom: unlimited voice generation, 5+ editors, SSO, voice clones as an add-on –

Price per minute of generated speech is our calculation: the monthly-billing price divided by what the plan includes, assuming you use all of it. It is not a measured cost.

Prices last checked: 2026-10-16 on Murf's pricing page. Full breakdown: Murf pricing.

Price history

No price change since we first recorded these prices on October 6, 2026. We re-check them every week and list each change here.

What hands-on testers found

We have not tested Murf ourselves. These are the published tests we found that used it hands-on, newest first; follow the links for the full reviews.

Artificial Analysis Speech Arena · October 6, 2026

What they tested: Blind preference votes between text-to-speech models, read on the day we checked.

  • Murf Falcon 2 ranked 21st of 94 models (Elo 1155).
  • The older Murf Speech Gen 2 ranked 78th.

Their score: Rank 21 of 94 models (Falcon 2)

Zapier · Miguel Rebelo · updated September 8, 2026

What they tested: The same text run through every voice generator, with emphasis, styles, speed, pitch and pronunciation tools tried; picked for emphasis control.

  • Emphasis control shapes stress word by word, though the button is easy to miss.
  • Only some voices sound good; many still sound robotic.
  • Paid-plan voices sound much better than the free ones.

Hack'celeration · Romain Cochard · June 9, 2026

What they tested: A 12-block studio project on the Business plan, a 3-minute dubbing test and a support chat.

  • The first voiceover rendered within 8 minutes of landing on the site.
  • Every pitch tweak re-rendered the project, with 20-30 second waits.
  • Names and technical terms often needed manual pronunciation fixes.

Their score: 3.6 out of 5

What users say

Test result

toolist.ai has not run its own test of Murf; the findings above come from the published tests linked. See how we research and test.

Best voice tools · Murf pricing

Compared with

Do you make Murf? Claim this listing to correct it; it's free. To see whether ChatGPT, Claude, Gemini and Perplexity recommend it, and how many readers we send you: toolist.ai for AI companies.

Sources