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By the toolist.ai editors. Researched from both vendors' pages and hands-on tests published by others, not hands-on tested by toolist.ai. Updated October 6, 2026.
ElevenLabs vs Murf
Verdict
Pick ElevenLabs for natural voices and for cloning: on October 6, 2026 its Eleven v4 models held the top two places on Artificial Analysis's blind-vote speech leaderboard, where Murf's best model ranked 21st, and it starts at $6 a month against Murf's $29. Pick Murf if you direct voiceovers word by word for e-learning or work in Canva and PowerPoint. By our calculation a minute of speech costs about 18 cents on ElevenLabs Creator and about 24 cents on Murf Creator.
Based on published plans and other people's hands-on tests, not on a test of our own.
Choose ElevenLabs if
- Natural-sounding speech matters most (first against 21st on the blind-vote leaderboard)
- You want to clone your own voice on a self-serve plan (from the $6 Starter)
- You want a longer refund window (14 days if no credits were used, against Murf's 24 hours)
Choose Murf if
- You direct delivery word by word with pitch and pauses (and emphasis on Business)
- You build training in Canva, PowerPoint or Google Slides
- You re-voice the same script often; re-rendering it in another voice or style uses none of your allowance
Side by side
| ElevenLabs | Murf | |
|---|---|---|
| What it is | ElevenLabs is an AI audio platform for lifelike text to speech, voice cloning, dubbing, sound effects and music, in a web studio and an API. Paid plans start at $6 a month for about 30 minutes of speech. | Murf is an AI voiceover studio and API that turns scripts into narration with word-by-word control of pitch, speed, pauses and emphasis, aimed at e-learning and business video. Paid plans start at $29 a month for 2 hours of speech. |
| Best for | Natural-sounding AI voiceover and voice cloning | E-learning and corporate voiceovers you direct word by word |
| Free plan | 10,000 credits a month (about 10 minutes of speech), no commercial use, and published content must credit ElevenLabs. | 10 minutes of voice generation in total (not per month), with no downloads and no commercial rights. |
| Cheapest paid plan | Starter ($6 a month) | Creator ($29 a month) |
| Price per unit, calculated | $0.200 per minute of generated speech (Starter) | $0.242 per minute of generated speech (Creator) |
| Prices last checked | 2026-10-16 | 2026-10-16 |
| Test result | Not tested by us; see what published tests found below. | Not tested by us; see what published tests found below. |
Price per unit is our division of each plan's monthly price by what it includes, not a measured cost.
What hands-on testers found
ElevenLabs
Artificial Analysis Speech Arena, October 6, 2026
- Eleven v4 Turbo ranked first of 94 models (Elo 1334).
- Eleven v4 ranked second (Elo 1321).
- The older Multilingual v2 ranked 39th.
More tests in our ElevenLabs review.
Murf
Artificial Analysis Speech Arena, October 6, 2026
- Murf Falcon 2 ranked 21st of 94 models (Elo 1155).
- The older Murf Speech Gen 2 ranked 78th.
More tests in our Murf review.
Read the full reviews: ElevenLabs, Murf. ElevenLabs pricing. Murf pricing.