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By the toolist.ai editors. Read from Tavus's pricing page, not hands-on tested by toolist.ai. Updated October 30, 2026.
Tavus pricing
Tavus's cheapest paid plan is Starter at $22 a month billed monthly. On Starter, that works out to $4.40 per minute of avatar video if you use the whole allowance.
Free plan: 20 minutes a month of real-time conversational video (calls of up to 5 minutes, one at a time) with 10 stock faces, the API and the no-code builder; no script-to-video minutes and no custom faces, and the plan table does not mark Free as watermark-free. No credit card is needed.
| Plan | Billed monthly | Billed yearly, per month | Includes | Price per minute of avatar video |
|---|---|---|---|---|
| Free | free | free | 20 minutes a month of conversational video, calls of up to 5 minutes, 1 at a time; 10 stock faces, the API and the no-code builder, 42+ languages; no custom faces, no Google Meet or Zoom, no script-to-video minutes; the plan table does not mark it as watermark-free; best-effort support | – |
| Starter | $22 | not listed | 5 minutes a month of script-to-video, with no extra minutes sold; 60 minutes of conversational video with no pay-as-you-go overage, calls of up to 10 minutes, 1 at a time; 1 custom face slot (from a photo or video), 10 stock faces, 1 Google Meet/Zoom configuration, conversation transcripts; the card says no watermark but the comparison table does not; best-effort support | $4.40 |
| Builder | $59 | not listed | 15 minutes a month of script-to-video, then $1 a minute; 175 minutes of conversational video, then $0.35 a minute, calls of up to 15 minutes, 3 at once; 3 custom face slots, 25 stock faces, 3 Google Meet/Zoom configurations, no watermark, standard support | $3.93 |
| Growth | $397 | not listed | 50 minutes a month of script-to-video, then $0.90 a minute; 1,300 minutes of conversational video, then $0.31 a minute, calls of up to 60 minutes by the table (the card says no duration limit), 10 at once; 7 custom face slots, 75+ stock faces by the table (100+ by the card), 7 Google Meet/Zoom configurations, conversation recordings at $0.03 a minute, priority support | $7.94 |
| Business | $975 | not listed | 250 minutes a month of script-to-video, then $0.80 a minute; 4,000 minutes of conversational video, then $0.26 a minute, calls of up to 60 minutes, 15 at once, prioritized call starts; 15 custom face slots, 75+ stock faces by the table (100+ by the card), 15 Google Meet/Zoom configurations, conversation recordings at $0.03 a minute, priority support and a 1:1 onboarding call | $3.90 |
| Enterprise | not listed | not listed | Contact sales: custom minutes and concurrency with volume discounts, unlimited custom face slots and dedicated stock faces, full white-labeling including the face consent flow, SOC 2 and HIPAA compliance, zero data retention, performance SLAs, faster boot times, dedicated support with a named account team and private Slack, and forward-deployed development | – |
Price per minute of avatar video is our calculation: the monthly-billing price divided by what the plan includes, assuming you use all of it. It is not a measured cost.
| Cost per finished minute | Not measured by us. Calculated from the plan: $4.40 per minute of avatar video on Starter. |
|---|
Prices last checked: 2026-10-30 on Tavus's pricing page.
Price history
No price change since we first recorded these prices on October 20, 2026. We re-check them every week and list each change here.
To price your own month on Tavus and the tools like it, use the AI cost calculator.
Before you pay
- Script-to-video is a side product. Tavus's pricing FAQ calls CVI its primary product, and its own 'Info for AIs' page sets Tavus apart from asynchronous video generation tools. A video is one face reading one script or audio file, with an optional background, made through the Video API (the docs also name PAL Maker); Tavus's docs describe no scene, slide or caption editor.
- Video minutes are few: none on Free, 5 a month on Starter (which sells no extra minutes), 15 on Builder, 50 on Growth and 250 on Business, and each video is charged at least 30 seconds. Extra minutes cost $1, $0.90 and $0.80 on Builder, Growth and Business, rounded to 6 seconds, so for video alone Builder plus extras is far cheaper than moving up: 30 minutes a month cost $74 on Builder ($59 plus 15 minutes at $1) against $397 on Growth.
- Fees are non-refundable: cancelling only stops the renewal, you keep the plan to the end of the term with no prorated refund, and a downgrade starts at the next renewal and may lose content or features. Tavus's FAQ says unused minutes and credits do not roll over unless the plan terms say so, and that overage can be charged several times within one billing cycle once usage passes set thresholds.
- Live minutes are billed from the API connect to disconnect, rounded to 6 seconds with a 30-second minimum, and a conversation is billed once it is created even if nobody joins (it closes itself after 5 minutes without a participant unless you change that); Tavus's docs warn that idle or open sessions keep billing. Its test_mode creates conversations at no cost.
- The pricing page contradicts itself: the Starter card lists no watermark, but the comparison table marks No watermark only from Builder up; the Growth card promises no conversation duration limit, while the table says 60 minutes; and the Growth and Business cards offer 100+ stock faces where the table says 75+. New Phoenix-4.5 faces also carry a visible watermark until tuning finishes, which Tavus says takes a few hours.
- Reviews quoting a $59 Starter plan with 100 conversation minutes, 10 video minutes, $0.37 a minute extra and $65 per extra replica describe Tavus's older plans, whose table is still hidden in the pricing page's code; today $59 buys Builder, and Starter is $22.
- A custom face needs the explicit consent of the person shown; the acceptable use policy bans faces of minors and of real people, public figures included, without their consent, and political content, and bars stock faces from political campaigns, news broadcasts and sensitive current events without Tavus's written permission. Scripts that break its community guidelines are refused.
- The terms (last updated April 24, 2025) say you own your uploads and the videos made from them, but give Tavus a perpetual licence to use both to run, maintain and improve its products, and your custom face stays inside Tavus and cannot be downloaded. SOC 2 and HIPAA compliance reports and zero data retention are Enterprise-only in the plan table.
- No cited tester tried script-to-video, and the tests are of older versions: MIT Technology Review's clone ran on Tavus's 2025 models (he quotes plans from $59 a month), and both Santa tests used a free consumer showcase rather than the paid developer plans. Griffin, which Tavus says 26 of 54 callers (48%) took for a real person in its own study, is a research preview for select testers and is in no plan.
See the full Tavus review and how we research.
Sources
- Tavus pricing (US$) (checked 2026-10-20)
- Tavus home page (checked 2026-10-20)
- Tavus: Official information about Tavus (Info for AIs) (checked 2026-10-20)
- Tavus PAL Maker (checked 2026-10-20)
- Tavus docs: Video Generation overview (checked 2026-10-20)
- Tavus docs: Video quickstart (checked 2026-10-20)
- Tavus docs: Generate Video (API reference) (checked 2026-10-20)
- Tavus docs: Video background customizations (checked 2026-10-20)
- Tavus docs: Troubleshooting (video length) (checked 2026-10-20)
- Tavus docs: Errors and status details (checked 2026-10-20)
- Tavus docs: Faces overview (checked 2026-10-20)
- Tavus docs: Choose a model and training path (checked 2026-10-20)
- Tavus docs: Face FAQs (checked 2026-10-20)
- Tavus docs: FAQs (billing) (checked 2026-10-20)
- Tavus docs: Google Meet / Zoom / Teams (checked 2026-10-20)
- Tavus docs: llms.txt (MCP server, CLI) (checked 2026-10-20)
- Tavus Terms of Service (last updated April 24, 2025) (checked 2026-10-20)
- Tavus Acceptable Use Policy (checked 2026-10-20)
- Tavus: Griffin (checked 2026-10-20)
- Tavus: Partner with Tavus (checked 2026-10-20)
- MIT Technology Review: Can an AI doppelgänger help me do my job? (checked 2026-10-20)
- TechCrunch: AI startup Tavus founder says users talk to its AI Santa 'for hours' per day (checked 2026-10-20)
- Tom's Hardware: 'Shockingly real' AI Santa is free to use, will put Mall Santas everywhere out of jobs (checked 2026-10-20)