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By the toolist.ai editors. Researched from Ideogram's own pages and hands-on tests published by others, not hands-on tested by toolist.ai. Updated October 9, 2026.

Ideogram review: pricing, features and what testers found

Ideogram is an AI image generator known for accurate text in images, with its own Ideogram 4.5 model, partner models such as GPT Image and Nano Banana, a layered editor and an API. Paid plans start at $20 a month, or $15 a month billed yearly.

Our take

Ideogram is a strong pick when the words in an image have to be right: Zapier's Harry Guinness found its text accurate and reliable and its image quality up there with Midjourney's, and Banani's Vlad Solomakha scored its text rendering 4.5 out of 5. It is not the overall quality leader: on October 9, 2026, Ideogram 4.5 ranked 35th of 168 models on Artificial Analysis's blind-vote text-to-image board and 24th of 81 for editing. Plus costs $20 a month, but its credits go more than three times further at Low quality than at the default High, and Ideogram gives no refunds.

Based on Ideogram's published plans and the hands-on tests linked below, not on a test of our own.

Good for

  • Posters, logos, social graphics and ads where the words in the image must be spelled right
  • Heavy users on Plus or Pro who can wait in the slow queue once their credits run out

Watch out for

  • The image count depends on the quality setting: Plus's 2,400 monthly credits are about 240 images on Ideogram 4.5 at its default High quality (10 credits each) or 800 at Low, and unused monthly credits do not roll over.
  • No refunds for subscriptions, renewals or credit purchases, and you must cancel at least 5 days before the renewal date to avoid the next charge.
  • Unlimited slow-queue generation after your credits run out covers Ideogram models only; edits, reference images, upscales, partner and custom models always cost credits.
  • Commercial use is allowed on every plan, but free-plan images are public and the terms let other users reuse and remix public images.

What Ideogram does

Price

Free plan: 30 credits a week (about 10 images on Ideogram 4.5 at Low quality) for accounts that sign in with Google, Apple or Microsoft; everything you make is public.

PlanBilled monthlyBilled yearly, per monthIncludesPrice per image
Free free free 30 credits a week with a Google, Apple or Microsoft sign-in (about 10 images on Ideogram 4.5 Low at 3 credits each); all images public –
Plus $20 $15 2,400 credits a month, about 240 images on Ideogram 4.5 at its default High quality (10 credits an image) or 800 at Low; private generation, unlimited slow-queue generation after credits run out $0.083
Pro $60 $42 7,500 credits a month, about 750 images on Ideogram 4.5 High; batch generation, quality export, everything in Plus $0.080
Team $30 $20 Per user, minimum 2 users: 3,600 credits per user a month (about 360 images on Ideogram 4.5 High), not pooled; central billing and collaboration $0.083
Enterprise not listed not listed Contact sales: custom credit amount, post-paid, private custom models, API volume discounts, priority support –

Price per image is our calculation: the monthly-billing price divided by what the plan includes, assuming you use all of it. It is not a measured cost.

Prices last checked: 2026-10-09 on Ideogram's pricing page. Full breakdown: Ideogram pricing.

Price history

No price change since we first recorded these prices on October 9, 2026. We re-check them every week and list each change here.

What hands-on testers found

We have not tested Ideogram ourselves. These are the published tests we found that used it hands-on, newest first; follow the links for the full reviews.

Artificial Analysis Image Arena · October 9, 2026

What they tested: Blind preference votes between image models, read on the day we checked.

  • Ideogram 4.5 (High) ranked 35th of 168 text-to-image models (Elo 1016).
  • It ranked 24th of 81 image-editing models (Elo 1064).
  • GPT Image 2.5 Sunburst led both boards.

Their score: Ranks 35 of 168 (text to image) and 24 of 81 (editing)

Zapier · Harry Guinness · updated August 3, 2026

What they tested: Image generators compared head to head with the same prompts for a best-apps roundup, judged on ease of use, controls, pricing and results.

  • Ideogram 4.0 put text into images accurately and reliably, where most generators still struggle.
  • Its image quality was up there with Midjourney's in his testing.
  • Images are public by default, and the free plan is limited.

Banani · Vlad Solomakha · July 22, 2026

What they tested: Website images for a made-up recycling brand with Ideogram 4.0: a text-heavy hero image, text edits, an upscale, a three-image remix and one character in several poses.

  • Generations took about 20 to 45 seconds, and text stayed legible through edits.
  • Prompt fidelity slipped on complex prompts, and the Layerize text tool failed but still used a credit.
  • Credit use climbed with prompt complexity, making it pricier per image than Reve.

Their score: 4/5 overall; 4.5/5 for text rendering

What users say

Test result

toolist.ai has not run its own test of Ideogram; the findings above come from the published tests linked. See how we research and test.

Best image tools · Ideogram pricing

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Sources