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By the toolist.ai editors. Researched from Adobe Firefly's own pages and hands-on tests published by others, not hands-on tested by toolist.ai. Updated October 9, 2026.
Adobe Firefly review: pricing, features and what testers found
Adobe Firefly is Adobe's AI app for making and editing images, video and audio with Adobe's own models and partner models from Google, OpenAI and others, on the web, on mobile and inside Photoshop. Paid plans start at $9.99 a month.
Our take
Firefly makes most sense if you already edit in Photoshop: Zapier's Harry Guinness found its Photoshop integration "next level", even though its plain text-to-image results were hit and miss. Amrytt's four-week test found Generative Fill production-ready about 70 to 80% of the time, and AllAboutAI rated a product shot from the Firefly Image 5 preview 9 out of 10. Plans start at $9.99 a month with unlimited standard Firefly images, but Image 5 and partner models draw on a monthly credit allowance: 10 credits a generation for Image 5 and up to 80 for OpenAI's GPT Image 2.
Based on Adobe Firefly's published plans and the hands-on tests linked below, not on a test of our own.
Good for
- Designers who already use Photoshop and want AI fills and expansions inside their own images
- Brand and marketing images from models Adobe trained on licensed and public-domain content
Watch out for
- Standard Firefly images are unlimited and use no credits on every paid plan; only premium models spend credits. They cost per generation: 10 credits for Firefly Image 5, 20 for Image 4 Ultra and 5 to 80 for GPT Image 2 by resolution, so the premium-image counts here assume Image 4 Ultra and change with the model.
- Credits reset each month and do not roll over; when they run out you wait, upgrade or buy a credit add-on plan of 2,000 to 50,000 credits a month.
- Adobe calls its own models commercially safe, but you must judge partner-model outputs yourself, and IP indemnification comes only with enterprise plans.
- On most plans a full refund needs cancelling within 14 days of the first purchase; after you cancel, access runs to the end of the billing period.
What Adobe Firefly does
- Text to image with Adobe's Firefly Image models plus partner models from Google, OpenAI, Black Forest Labs and others
- Generative Fill and Generative Expand in Firefly and Photoshop, unlimited on paid plans with Adobe's standard models (Fill with Firefly Image 5 or a partner model uses credits)
- Text to video and image to video with the Firefly Video Model and partner models such as Veo 3.1, Runway Gen-4.5 and Luma Ray3
- Sound effects, music, speech, and translation of audio and video
- Firefly Boards for exploring ideas, text to vector graphics, and Content Credentials attached to outputs
Price
Free plan: Free daily generations across image, video and audio on a limited set of models; Adobe does not say how many, and the limits refresh every day.
| Plan | Billed monthly | Billed yearly, per month | Includes | Price per premium image (Firefly Image 4 Ultra) |
|---|---|---|---|---|
| Firefly Standard | $9.99 | not listed | 2,000 credits a month, about 100 premium images at 20 credits each (Firefly Image 4 Ultra); unlimited standard Firefly images; up to 20 five-second videos; Firefly web and mobile | $0.100 |
| Firefly Pro | $19.99 | not listed | 4,000 credits a month, about 200 premium images; unlimited standard images; up to 40 five-second videos; adds Photoshop on web and mobile and Adobe Express Premium | $0.100 |
| Firefly Pro Plus | $49.99 | not listed | 10,000 credits a month, about 500 premium images; unlimited standard images; up to 100 five-second videos; Photoshop on web and mobile, Express Premium | $0.100 |
| Firefly Premium | $199.99 | not listed | 50,000 credits a month, about 2,500 premium images; unlimited standard images and unlimited Firefly Video Model generations (queued, up to 20 at a time, once credits run out); Photoshop on web and mobile, Express Premium | $0.080 |
| Firefly Pro for teams | not listed | $19.99 | Per license on an annual plan billed monthly; 4,000 credits a month (about 200 premium images); unlimited standard images; admin tools and 24x7 support | – |
| Firefly Pro Plus for teams | not listed | $49.99 | Per license on an annual plan billed monthly; 10,000 credits a month (about 500 premium images); unlimited standard images; admin tools and 24x7 support | – |
| Firefly Premium for teams | not listed | $199.99 | Per license on an annual plan billed monthly; 50,000 credits a month (about 2,500 premium images); unlimited standard images and Firefly Video Model; admin tools and 24x7 support | – |
Price per premium image (Firefly Image 4 Ultra) is our calculation: the monthly-billing price divided by what the plan includes, assuming you use all of it. It is not a measured cost.
Prices last checked: 2026-10-09 on Adobe Firefly's pricing page. Full breakdown: Adobe Firefly pricing.
Price history
No price change since we first recorded these prices on October 9, 2026. We re-check them every week and list each change here.
What hands-on testers found
We have not tested Adobe Firefly ourselves. These are the published tests we found that used it hands-on, newest first; follow the links for the full reviews.
Zapier · Harry Guinness · updated August 3, 2026
What they tested: Firefly on the web and in Photoshop, run against other image generators on the same prompts for a best-of roundup, last updated by an app tester in April 2026.
- As a pure text-to-image generator its results were hit and miss: some matched the best tools, others missed the prompt.
- Its Photoshop integration stood out; in his example Generative Fill matched the photo's depth-of-field blur.
- He calls it the first AI image tool that felt like a real tool rather than a party trick.
Their score: Best for integrating AI-generated images into photos
Amrytt · Sanchita Gidh · June 16, 2026
What they tested: Four weeks on the Standard and Pro plans, with 10 to 15 prompts in each of image, video, vector, Creative Cloud integration and prompt accuracy.
- Generative Fill in Photoshop gave production-quality results about 70 to 80% of the time; human figures and complex scenes sometimes needed a retry.
- Images were solid for products and marketing but felt "stock photo safe" next to Midjourney for stylized work.
- Support (3.8 out of 5) and value for money (3.9) were its lowest ratings.
Their score: 4.3 out of 5
AllAboutAI · Aisha Imtiaz · updated March 3, 2026
What they tested: Firefly Image Model 5 (preview) on a portrait and a product shot, and Firefly's audio generation on a sound effect, each from a structured prompt.
- The product shot scored 9 out of 10, with professional-looking reflections, lighting and materials.
- The portrait scored 8.5: realistic light and skin tones, but fine detail such as hair was slightly soft.
- The sound effect was believable, though some variations sounded slightly synthetic (8 out of 10).
What users say
- Trustpilot: 1.8 out of 5 from 27 reviews
Test result
toolist.ai has not run its own test of Adobe Firefly; the findings above come from the published tests linked. See how we research and test.
Best image tools · Adobe Firefly pricing
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Sources
- Adobe Firefly plans (checked 2026-10-09)
- Adobe Firefly (checked 2026-10-09)
- Adobe help: Generative credits FAQ (checked 2026-10-09)
- Adobe help: Standard and premium generative AI features (checked 2026-10-09)
- Adobe help: Partner models in Adobe products (checked 2026-10-09)
- Adobe: Generative credit add-on plans (checked 2026-10-09)
- Adobe help: Cancel your Adobe trial or subscription (checked 2026-10-09)
- Zapier: The best AI image generators (checked 2026-10-09)
- AllAboutAI: Tested Adobe Firefly 5 for image and audio workflows (checked 2026-10-09)
- Amrytt: Adobe Firefly review (checked 2026-10-09)
- Trustpilot: Firefly Adobe (checked 2026-10-09)